User experience design (UXD) tools
Page Builder, Literatum’s easy-to-use tool for website creation, provides drag-and-drop widgets that give publishers direct control over their website interfaces and user experience design, and permit them to personalize a user’s experience through their sites. Interface elements link to content and data in Literatum, enabling automated site updates and new product rollouts.
Universal content types
Literatum assigns a DOI, or Digital Object Identifier, to any type of content, including blogs, news articles, videos, images, and interactive data visualizations. These “Digital Objects” can then be tagged, searched, targeted, discounted, promoted, bundled, and sold as easily as traditional content types like journal articles. A special widget enables publishers to customize the appearance and functionality of any Digital Object.
Website content management
Literatum lets publishers upload and manage their own content through a straightforward administrative interface—no additional Atypon services are required and no additional fees are incurred. The platform handles every type of digital content, and its full functionality—access control, search, marketing, and eCommerce—extends equally to all of them.
Atypon meets with key Google staff to keep pace with their scholarly content indexing requirements, helping us optimize the discoverability of our customers’ content. Literatum employs tactics such as Google feeds, direct links, and optimized web page titles to improve SEO, and Google search extensions to bring readers within the publisher’s information universe.
Onsite search and discovery
Numerous search filters and straightforward interface design let users drill down to refine search results without additional navigation. The platform maximizes search accuracy by linking search terms with synonyms and alternate spellings, and users can search on multiple criteria simultaneously across all of a publisher’s content types and websites—even those not hosted by Literatum. Its automated content recommendation engine tailors search results to each user, further improving discoverability.
Access management, authentication, and SSO
After authentication, authorized users can easily access content from any device, on campus or off. Providing website access from multiple devices, IPs, and social networks simultaneously—without requiring separate sign-ons—keeps users logged in continuously. Literatum allows privilege-based access configuration, and sophisticated identity management tools track key user characteristics.
Atypon’s award-winning auto-tagger applies semantic tags from any tag set—a publisher’s own, or those of a third-party—as content is uploaded. Publishers can also load and apply tag and topic sets manually. Tags contribute to enhanced search and navigation, automated new topic-based product creation, and targeted content, ads, and marketing offers.
Content recommendation engine
Using the same technologies that large consumer websites employ to make content more marketable and advertising more valuable, Literatum predicts and recommends content that is likely to be of most interest to each visitor. Drawn from the entirety of a publisher’s corpus, recommendations further user engagement, cross-selling, and upselling.
Automated content marketing
Publishers can deliver targeted content recommendations, tailor product offerings, and personalize the website interface for each visitor. By leveraging semantic tags and Literatum-supplied demographics, custom-bundled content can be associated with a sales or subscription model and offered for purchase. Personalized alerts keep users up to date with content of interest to them.
Targeted ad delivery
Literatum enables publishers to know who their users are and what they’re interested in and use this knowledge to target advertising in real time. Combined with flexible sales and subscription models, targeted ads—delivered by a built-in ad server—are a powerful way to increase revenues and reader engagement.
Rapid product creation
Literatum automates the creation of “content bundles”—collections of disparate articles, journals, books, chapters, and publications—that can then be targeted to groups of visitors most likely to find them of interest. These new products and microsites can then be associated with sales and subscription models and targeted to readers.
Flexible sales and subscription models
Literatum allows publishers to experiment with sales and subscription models, and to implement new ones in response to shifting business priorities. Models can be updated easily, informed by platform-generated analytics of user behavior. In addition to its more than 30 built-in models, Literatum provides promotional access based on user data collected by the platform.
Literatum’s streamlined eCommerce interface is designed for consumerized user interaction that provides the familiar experience and functionality of consumer websites. Because the eCommerce capabilities are built into the platform, Literatum is able to seamlessly handle the sale of targeted and recommended products, including content on sites not hosted by Literatum.
Analytics and business intelligence
Atypon Insights, Literatum’s business intelligence module, generates real-time content usage and system data to guide and substantiate editorial, marketing, and pricing decisions. Drag-and-drop tools specify data collection parameters and import data from external sources for interactive exploration in a centralized interface. Visualizations like sunbursts and scatter plots simplify analysis and decision-making.
Simplified integration with third-party systems
Literatum streamlines integration with membership, subscription, merchandise, customer relationship, and content management systems; search engines; social networks; eCommerce modules; payment processors; and ad servers. Links to popular publishing-related systems like Figshare, CrossMark, DataCite, and Kudos, are also straightforward, minimizing downtime and disruption.