Our eCommerce workflow—the journey your users take from the moment they decide to buy something until they purchase it—is based on our exhaustive and ongoing study of successful consumer websites.
Kludgy UIs and intrusive requests for personal information prolong the purchasing process unnecessarily and lead to cart abandonment. We’ve developed a frictionless experience that limits the “click paths” to checkout in order to encourage and facilitate purchasing.
Literatum simplifies registration and provides guest checkout as an alternative. Signing in to an existing user account is quick and easy, and publishers decide for themselves what information to collect about each user.
The power of the entire platform
Literatum’s eCommerce module is supported by many of the platform’s other features. Product discounts are informed by the platform’s analytics module; they’re implemented using Smart Groups, which segment visitors based on their identities and characteristics so ads and offers can be targeted effectively.
Every eCommerce feature, like the website itself, is mobile-ready—a feature of Atypon’s UX 3.0 design-and-build system—smoothing the purchasing journey for buyers on mobile devices, whose numbers increase daily.
Because its eCommerce capabilities are native, Literatum handles product recommendations as easily as content recommendations. The platform’s content recommendation engine makes “more like this” and “similar visitors have purchased” suggestions right in the shopping cart, so you can tailor offers and present appealing content right at the moment of purchase.
Personalize, analyze, optimize
Analyze, measure, compare, and optimize your online product offers, including how content is packaged, priced, and targeted. You can even sell content and products from websites that aren’t hosted on Literatum.