What can
Literatum do for you?

A webinar series
hosted by Atypon team members and clients

Register for any—or all!—of
the webinars below

Get more out of Literatum

Atypon’s webinar series is designed to deepen your knowledge of Literatum and get you thinking about new ways to leverage its many features to engage your readers and monetize your content. The webinars, led by Atypon subject matter experts and Literatum publishers, will provide you with practical knowledge for improving your platform ROI.

All webinars are free, one hour long, and begin at 10:30 am ET / 15:30 UK. Register for one—or for all! We’re looking forward to having you there.

Tuesday, December 14, 2021
Hylke Koers and Heather Staines

Breaking down access barriers with GetFTR, SeamlessAccess, and CONNECT

Join guest speakers Hylke Koers, Chief Information Officer at STM Solutions, and Heather Staines, Manager of Publisher Outreach at Delta Think, for an overview of GetFTR and SeamlessAccess. Plus, we’ll share data to show the impact of these services on Literatum websites, detail how they can be enabled on your Literatum site, and show how they can work alongside Atypon CONNECT.

Our guest speakers, in tandem with Atypon Product Managers, will share:

  • An introduction to GetFTR and SeamlessAccess
  • How they work with other institutional access methods (Shibboleth, EZProxy, CONNECT, etc.)
  • These services’ impact on publishers to date
Wednesday, October 20, 2021
Christos Nikolakakos, Product Manager, Atypon

A Better Reading Experience with the Atypon eReader

Join us for the third webinar in this year’s Literatum series, to find out how you can make the most of the Atypon eReader to improve your readers’ experience.

Discover what’s in store for you and your readers with the rollout of the newly upgraded eReader, and in case you missed them, get caught up on the significant enhancements that we made in 2020. 

At this webinar, you will learn about:

  • Examples of how the eReader engages your readers
  • What’s new in the eReader
  • What’s in store for the eReader this year and next
Wednesday, 29 September, 2021
Patrick Hargitt, Senior Director of Product Management, Atypon

The Literatum Roadmap

Join us for an overview of the Literatum Roadmap, including how the recent Roadmap Survey helped prioritize our product development plans and influence the Literatum features that we’re building next.

The results of the recent Roadmap Survey and how they have helped inform the Literatum Roadmap

We’re grateful for the significant response to our Roadmap Survey earlier this year — nearly 90% of you responded. Your input continues to help prioritize our product development plans and influence the Literatum features that we’re building next to ensure that they support your business requirements while meeting the industry’s changing needs.

At this webinar, you will learn about:

  • The results of our recent Roadmap Survey
  • Current Literatum initiatives
  • Highlight features on the Literatum Roadmap
Wednesday, 30 June, 2021
Ian Hayes, Technical Product Manager, Atypon

The New Atypon Insights

See how to make best use of your Literatum analytics upgrade

This year’s Literatum Webinar Series kicks off on Wednesday, June 30 with a look at the latest release of, and major upgrade to, Insights, Atypon’s analytics module, which all Literatum clients will be moving to this year. We have reimagined it based on your feedback and best practices. The resulting upgrade represents a significant improvement in analytics capabilities and is a huge step forward in offering true, easy-to-use, self-service business intelligence. 

At this webinar, you will learn: 

  • What’s new in the latest release 
  • How its seamless migration works 
  • How to access and navigate its new UI 
  • The differences between Atypon Insights and Atypon Insights Premium 
Tuesday, March 9, 2021
Eleni Lialiamou, Vice President of Product Management

Atypon Connect: Seamless access to publisher websites and researcher tools across the web

Atypon Connect is a single, secure, passwordless login for all of the content and tools that researchers use daily.

See how upgrading to Literatum’s new (and free) identity management service, CONNECT:

  • Identifies individual website visitors — even those from institutions
    • Uncomplicates site access for all of your visitors, individual and institutional — across all of your sites and products
    • Increases new user sign-ups while leaving all user data safely in each publisher’s hands
  • Makes off-campus access to your sites as simple as on-campus access
  • Helps you develop deeper, revenue-generating relationships with readers
Wednesday, October 16
Derek Young, Manager, Client Services

5 Literatum features you should be using

Literatum has more features than any other scholarly publishing platform. Find out about 5 standard features that you may not know you have, how to put them to use, and the business value that each can generate.

Thursday, September 26
Andrew Schwartz, Solution Architect

Creating multimedia content for your website

A live, hands-on demonstration of Digital Objects

Digital Objects are Literatum’s technology for applying the platform’s entire feature set to all content types, equally. Everything from podcasts and blog posts to videos, magazines, and computer code can be tagged, targeted, discounted, promoted, bundled, and sold as easily as a journal article can. This session will demonstrate live how you can set up, build, and maintain Digital Objects.

After this webinar, you will learn how to:

  • Enable Digital Objects on your own website
  • Create your own Digital Objects
  • Modify the HTML views of existing Digital Objects
  • Expand the functionality of your current Digital Objects library

This session will be most beneficial for clients with technical experience with Literatum and a working knowledge of XML. Starter code and documentation will be provided.

Tuesday, September 10
Jacob Wilcock, Director of Publishing

How to attract targeted audiences, extend their time onsite, and monetize their visits

7 must-knows about content marketing

Once primarily the purview of consumer product companies, content marketing has become one of the most important revenue generating tools for publishers. And with so much content already at your disposal, you have a distinct content marketing advantage. By rethinking how you package and distribute your content, you can attract and retain new, targeted audiences; deepen engagement with your website, content, and brand; and convert infrequent visitors into loyal customers and subscribers.

At this webinar, you will learn:

  • What content marketing is
  • Why publishers are well-placed to take advantage of its benefits, and what those benefits are
  • The 7 principles behind successful content marketing campaigns for publication websites
  • How Literatum can leverage your content to target, promote, and monetize content, and to optimize marketing campaigns.
Wednesday, August 7
Paul Guinnessy, Manager, Digital Assets, Physics Today

Deepening readers’ engagement with your content

6 consumerization tactics to make your website stickier and improve revenues

Getting readers to engage more deeply with your content yields longer site visits, greater brand awareness, and ultimately greater revenues. Through a case study using a live Literatum website, you will learn:

  • 6 key tactics for increasing site engagement
  • Ongoing optimization techniques to maintain site stickiness
  • The role of site consumerization in a long-term, sustainable business model
Wednesday, July 10
Hong Zhou, Product Manager

Accelerating content discovery

Atypon’s research and development in artificial intelligence and machine learning

The results of Atypon’s significant investment in R&D are continually integrated into our ongoing development of Literatum. Features related to content enrichment and information retrieval are driven by our R&D team’s work with artificial intelligence and machine learning, yielding sophisticated technologies found on major commercial websites. A particular focus of our efforts are in the field of information discovery.

This webinar will:

  • Describe our new and ongoing R&D efforts and how they align with publishers’ business goals
  • The benefits/outcomes they deliver to publishers and researchers
  • Explain and demystify the basics of artificial intelligence through straightforward, easy-to-understand graphics
  • Demonstrate the platform capabilities our AI technologies provide
  • Discuss our R&D and plans for incorporating new search and discovery technologies in coming releases
Wednesday, June 12
Jacob Wilcock, Director of Publishing

How to create new subscription revenue streams using existing content

Packaging and selling continuously updated reference publications

Create new subscription revenues and penetrate new markets by converting static reference works, manuals, standards of care, and practice guidelines into frequently updated subscription products. Delivering “content as a service” is a perfect way to provide better value to readers and authors and increase revenue streams.

Through a unique and engaging use case, this webinar will show you:

  • How to repackage and monetize content updates for different audiences
  • How to drive usage through contextual new-content alerts
  • New ways that Literatum can be used to tag, target, discount, promote, and sell content updates
  • How the platform can restructure, display, and target content easily and automatically
Tuesday, May 14
Eleni Lialiamou, VP, Literatum Product Management

Change how researchers engage
with your content

The Atypon eReader for books and journals

Researchers are looking for ways to make their work more straightforward and more productive. The Atypon eReader—built to handle industry-standard HTML, EPUB, and EPUB3 formats—delivers live, interactive content and the online experience digital natives expect. Compatible with both books and journals, the eReader extends the time readers spend on your site, makes pirated content less attractive, and presents new sales and marketing opportunities.

At this webinar, you will see a demo of the eReader on a live publisher site, and find out about:

  • The industry challenges that inspired the Atypon eReader’s development
  • How its features address specific publisher challenges
  • How to integrate the eReader into your website for free
  • Its benefits for both publishers and researchers
Thursday, April 25
Amy Wells, Product Manager, Taylor & Francis

Increase revenue with Literatum’s new eCommerce workflow

A real-world how-to case study

This webinar starts at 11:00 am ET / 16:00 UK, not 10:30 ET / 15:30 UK.

Content that is easier to buy is easier to sell. Literatum’s newest eCommerce workflow is modeled after the world’s leading consumer product sites, which have made successful purchasing workflows a science. Literatum provides the kind of streamlined purchasing interface that users are accustomed to, including guest checkout, targeted discounts, and personalized product suggestions—features that encourage higher rates of conversion and sales.

This webinar will present:

  • A discussion of eCommerce best practices, mapped to specific Literatum features and interface elements
  • A case study, with before-and-after visuals and statistics, of a successful eCommerce workflow implementation
  • How to implement the new eCommerce workflow on your own site
Thursday, April 11
Andrew Schwartz, Solution Architect

How to manage, market, and monetize your multimedia content

Moving your magazines, blogs, eBooks, audio, and video to Literatum

Among the many advantages of including varied content types on your website are longer site visits, improved SEO, and the ability to cross-promote and cross-sell your products. Literatum’s Digital Objects technology enables any type of content, from videos and blogs to newsletters and slideshows, to be tagged, targeted, discounted, promoted, bundled, and sold just as easily as journal articles and books.

At this webinar, you will learn:

  • What Digital Objects are and how they work
  • How to enable them on your website
  • How to cross-promote your content by setting up new offers and licenses for multimedia content packages