If you build it, they will come—but only if they know it’s there.
Literatum websites get attention. The platform can track and store a visitor’s characteristics—like their affiliation and location—and their behavior, including the content they access, the site they came from, and the marketing campaign they responded to. This lets you calibrate personalized marketing offers with surprising granularity. And Literatum’s user-tracking functionality is natively compliant with the European Union’s General Data Protection Regulations, or GDPR.
The right products for the right readers
Define and package new products from existing content, then promote them to the right readers in real time. Auto-populate any web page with new, topical content. You can even tailor your site’s UI to subsets of users.
For offsite marketing, custom SendGrid email templates promote your content to users who meet the specific profile or site behavior criteria that you set.
- Sophisticated behavioral marketing algorithms
- Targeted content recommendations
- Personally tailored promotions
- Automated onsite and offsite/email promotions
- Integration with SendGrid
- Rapid new product creation
- Auto-populated web pages and microsites
