Marketing & advertising

Target ads, and offers to visitors based on their characteristics and behavior on your site—whether or not they are registered users.

Marketing that speaks to each visitor

If you build it, they will come—but only if they know it’s there.

Literatum websites get attention. The platform can track and store a visitor’s characteristics, like their affiliations and location, and their behavior, including the content they access, the site they came from, and the marketing campaign they responded to. This lets you calibrate highly targeted marketing offers that speak to your users. And Literatum’s user-tracking functionality is natively compliant with the European Union’s General Data Protection Regulations, or GDPR.

Literatum’s marketing module is designed for brand differentiation and loyalty.

The right products for the right readers

Define and package new products from existing content, then promote them to the readers who will most likely be interested in them. Auto-populate any webpage with topical content. Even tailor your site’s UI to subsets of users!

For offsite marketing, custom SendGrid email templates promote your content to users who meet the specific profile or behavioral criteria that you set.

  • Sophisticated behavioral marketing algorithms
  • Targeted content recommendations
  • Personally tailored promotions
  • Automated onsite and offsite/email promotions
  • Integration with SendGrid
  • Rapid new product creation
  • Auto-populated web pages and microsites

Advertising that’s dynamically targeted

Target ads to visitors in real time—drag-and-drop widgets make it easy to add advertising to your site and even specify when and how ads appear, and even who sees them. Advertisements can be added to email alerts as well. Combined with an unlimited array of sales and subscription models, targeted ads are a powerful way to increase traffic and revenue.

You can use Literatum’s built-in ad server, or we can integrate your third-party system. Literatum provides comprehensive reporting on ad impressions and click-through rates.

Literatum provides the flexibility to enhance the brands of our publishing partners. — John Haynes Chief Executive Officer, AIP Publishing

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