UX 3.0

A new archetype for the design and architecture
of professional and scholarly publishing websites

Setting the standard

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What is UX 3.0?

To increase site traffic, lengthen site visits, and deepen usage, professional and scholarly publishers need a way to construct not just websites, but destination sites.

Atypon’s UX 3.0 is a comprehensive new design language and implementation system that delivers sophisticated, engaging scholarly publishing websites faster than ever before. By adapting familiar B2C (business-to-consumer) website features to research content, UX 3.0 attracts readers, engages them with relevant content, and converts one-time visitors into loyal customers.

No more wireframes

The UX 3.0 design-and-build system reduces the time from concept design to site launch. A library of site components and styles unique to each publisher eliminate the traditional, time-consuming process of wireframing, allowing UX 3.0 designs to be reviewed and adjusted in real-time and reducing iteration cycles. And with technology for creating accurate HTML from the start, UX3.0 websites improve load times and SEO.

Intuitive interfaces and fluid experiences

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By excluding superfluous information, eliminating visual clutter, simplifying navigation, and enhancing search, UX 3.0 sites create more satisfying researcher journeys.

Responsive design and mobile optimization ensure a consistent user experience across all devices. Literatum’s eCommerce capabilities bring the intuitive, frictionless transactions of successful consumer sites to UX 3.0. And data-driven business intelligence generated by Atypon Insights, Literatum’s business intelligence module, allow UX 3.0 to be optimized continuously.

UX 3.0, Literatum, and Page Builder

A UX 3.0 website is executed using Page Builder, Atypon’s user-friendly website design and construction tool. Page Builder enables non-technical users to rapidly change and update any Literatum site and speeds new product creation, allowing publishers to accommodate shifting business priorities.

UX 3.0 sites enhance a publisher’s industry presence, expand their readership, and attract new and sought-after authors.

The underpinning of UX 3.0 is Active Publishing, a strategy for reinventing scholarly websites and transitioning publishers from passive content providers to active content marketers.

Learn about one publisher’s results from its UX 3.0 websites.