UX 3.0

A new archetype for the design and architecture
of professional and scholarly publishing websites

Setting the standard


What is UX 3.0?

To increase site traffic, lengthen site visits, and deepen usage, professional and scholarly publishers need a way to construct not just websites, but destination sites.

Atypon’s UX 3.0 is a comprehensive new design language and implementation system that delivers sophisticated, engaging scholarly publishing websites faster than ever before. By adapting familiar B2C (business-to-consumer) website features to research content, UX 3.0 attracts readers, engages them with relevant content, and converts one-time visitors into loyal customers.

No more wireframes

The UX 3.0 design-and-build system reduces the time from concept design to site launch. A library of site components and styles unique to each publisher eliminate the traditional, time-consuming process of wireframing, allowing UX 3.0 designs to be reviewed and adjusted in real-time and reducing iteration cycles. And with technology for creating accurate HTML from the start, UX3.0 websites improve load times and SEO.

Intuitive interfaces and fluid experiences


By excluding superfluous information, eliminating visual clutter, simplifying navigation, and enhancing search, UX 3.0 sites create more satisfying researcher journeys.

Responsive design and mobile optimization ensure a consistent user experience across all devices. Literatum’s eCommerce capabilities bring the intuitive, frictionless transactions of successful consumer sites to UX 3.0. And data-driven business intelligence generated by Atypon Insights, Literatum’s business intelligence module, allow UX 3.0 to be optimized continuously.

UX 3.0, Literatum, and Page Builder

A UX 3.0 website is executed using Page Builder, Atypon’s user-friendly website design and construction tool. Page Builder enables non-technical users to rapidly change and update any Literatum site and speeds new product creation, allowing publishers to accommodate shifting business priorities.

UX 3.0 sites enhance a publisher’s industry presence, expand their readership, and attract new and sought-after authors.

The underpinning of UX 3.0 is Active Publishing, a strategy for reinventing scholarly websites and transitioning publishers from passive content providers to active content marketers.

Learn about one publisher’s results from its UX 3.0 websites.