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What can
Literatum do for you?

A new, 10-webinar series
hosted by Atypon team members and clients

Register for any—or all!—of
the webinars below

Get more out of Literatum

Atypon’s webinar series is designed to deepen your knowledge of Literatum and get you thinking about new ways to leverage its many features to engage your readers and monetize your content. The webinars, led by Atypon subject matter experts and Literatum publishers, will provide you with practical knowledge for improving your platform ROI.

All webinars are free, one hour long, and begin at 10:30 am ET / 15:30 UK. Register for one—or for all! We’re looking forward to having you there.

Thursday, April 11
Andrew Schwartz, Solution Architect

How to manage, market, and monetize your multimedia content

Moving your magazines, blogs, eBooks, audio, and video to Literatum
More

Among the many advantages of including varied content types on your website are longer site visits, improved SEO, and the ability to cross-promote and cross-sell your products. Literatum’s Digital Objects technology enables any type of content, from videos and blogs to newsletters and slideshows, to be tagged, targeted, discounted, promoted, bundled, and sold just as easily as journal articles and books.

At this webinar, you will learn:

  • What Digital Objects are and how they work
  • How to enable them on your website
  • How to cross-promote your content by setting up new offers and licenses for multimedia content packages
Thursday, April 25
Amy Wells, Product Manager, Taylor & Francis

Increase revenue with Literatum’s new eCommerce workflow

A real-world how-to case study

This webinar starts at 11:00 am ET / 16:00 UK, not 10:30 ET / 15:30 UK.
More

Content that is easier to buy is easier to sell. Literatum’s newest eCommerce workflow is modeled after the world’s leading consumer product sites, which have made successful purchasing workflows a science. Literatum provides the kind of streamlined purchasing interface that users are accustomed to, including guest checkout, targeted discounts, and personalized product suggestions—features that encourage higher rates of conversion and sales.

This webinar will present:

  • A discussion of eCommerce best practices, mapped to specific Literatum features and interface elements
  • A case study, with before-and-after visuals and statistics, of a successful eCommerce workflow implementation
  • How to implement the new eCommerce workflow on your own site
Tuesday, May 14
Eleni Lialiamou, VP, Literatum Product Management

Change how researchers engage
with your content

The Atypon eReader for books and journals
More

Researchers are looking for ways to make their work more straightforward and more productive. The Atypon eReader—built to handle industry-standard HTML, EPUB, and EPUB3 formats—delivers live, interactive content and the online experience digital natives expect. Compatible with both books and journals, the eReader extends the time readers spend on your site, makes pirated content less attractive, and presents new sales and marketing opportunities.

At this webinar, you will see a demo of the eReader on a live publisher site, and find out about:

  • The industry challenges that inspired the Atypon eReader’s development
  • How its features address specific publisher challenges
  • How to integrate the eReader into your website for free
  • Its benefits for both publishers and researchers
Wednesday, June 12
Jacob Wilcock, Director of Publishing

How to create new subscription revenue streams using existing content

Packaging and selling continuously updated reference publications
More

Create new subscription revenues and penetrate new markets by converting static reference works, manuals, standards of care, and practice guidelines into frequently updated subscription products. Delivering “content as a service” is a perfect way to provide better value to readers and authors and increase revenue streams.

Through a unique and engaging use case, this webinar will show you:

  • How to repackage and monetize content updates for different audiences
  • How to drive usage through contextual new-content alerts
  • New ways that Literatum can be used to tag, target, discount, promote, and sell content updates
  • How the platform can restructure, display, and target content easily and automatically
Wednesday, July 10
Hong Zhou, Senior Product Manager, AI Products and R&D

Accelerating content discovery

Atypon’s research and development in artificial intelligence and machine learning
More

The results of Atypon’s significant investment in R&D are continually integrated into our ongoing development of Literatum. Features related to content enrichment and information retrieval are driven by our R&D team’s work with artificial intelligence and machine learning, yielding sophisticated technologies found on major commercial websites. A particular focus of our efforts are in the field of information discovery.

This webinar will:

  • Describe our new and ongoing R&D efforts and how they align with publishers’ business goals
  • The benefits/outcomes they deliver to publishers and researchers
  • Explain and demystify the basics of artificial intelligence through straightforward, easy-to-understand graphics
  • Demonstrate the platform capabilities our AI technologies provide
  • Discuss our R&D and plans for incorporating new search and discovery technologies in coming releases
Wednesday, August 7
Paul Guinnessy, Manager, Digital Assets, Physics Today

Deepening readers’ engagement with your content

6 consumerization tactics to make your website stickier and improve revenues
More

Getting readers to engage more deeply with your content yields longer site visits, greater brand awareness, and ultimately greater revenues. Through a case study using a live Literatum website, you will learn:

  • 6 key tactics for increasing site engagement
  • Ongoing optimization techniques to maintain site stickiness
  • The role of site consumerization in a long-term, sustainable business model
Tuesday, September 10
Jacob Wilcock, Director of Publishing

How to attract targeted audiences, extend their time onsite, and monetize their visits

7 must-knows about content marketing
More

Once primarily the purview of consumer product companies, content marketing has become one of the most important revenue generating tools for publishers. And with so much content already at your disposal, you have a distinct content marketing advantage. By rethinking how you package and distribute your content, you can attract and retain new, targeted audiences; deepen engagement with your website, content, and brand; and convert infrequent visitors into loyal customers and subscribers.

At this webinar, you will learn:

  • What content marketing is
  • Why publishers are well-placed to take advantage of its benefits, and what those benefits are
  • The 7 principles behind successful content marketing campaigns for publication websites
  • How Literatum can leverage your content to target, promote, and monetize content, and to optimize marketing campaigns.

The following webinars are geared toward daily users of Literatum.

Thursday, September 26
Andrew Schwartz, Solution Architect

Creating multimedia content for your website

A live, hands-on demonstration of Digital Objects
More

Digital Objects are Literatum’s technology for applying the platform’s entire feature set to all content types, equally. Everything from podcasts and blog posts to videos, magazines, and computer code can be tagged, targeted, discounted, promoted, bundled, and sold as easily as a journal article can. This session will demonstrate live how you can set up, build, and maintain Digital Objects.

After this webinar, you will learn how to:

  • Enable Digital Objects on your own website
  • Create your own Digital Objects
  • Modify the HTML views of existing Digital Objects
  • Expand the functionality of your current Digital Objects library

This session will be most beneficial for clients with technical experience with Literatum and a working knowledge of XML. Starter code and documentation will be provided.

Wednesday, October 16
Derek Young, Manager, Client Services

Make the most of Atypon account management

Atypon’s account management methodology relies on a transparent, collaborative process to streamline the resolution of your issues. Learn how to best use the account management tools that we provide to help us understand—and meet—your needs more effectively:

Status calls, account reviews and onsite visits

  • Literatum release cycles
  • Using best practices for Jira, our internal ticketing system to track problems, changes, and inquiries
  • Working in sync with our account management methodology

The webinar includes a demo of Jira and best practices.

Tuesday, November 5
Derek Young, Manager, Client Services

5 Literatum features you should be using (but aren’t)

Literatum has more features than any other scholarly publishing platform. Find out about 5 standard features that you may not know you have, how to put them to use, and the business value that each can generate.