Atypon invests in technology that helps professionals, practitioners2 and researchers know more, do more, and achieve more. Artificial intelligence is one path to those goals, and it’s been the basis of much of our R&D for the past decade.
Making your content easier to find
We focus on the branches of AI that help make content more easily and quickly discoverable, as well as easier to monetize. Critical to that capability is understanding what users are looking for before they begin a search.
For example, search augmentation tactics can personalize discovery by gauging a user’s interests and then returning search results ranked by relevance. And our work with recommender systems is refining the accuracy with which Literatum, Atypon’s online publishing platform, targets content to specific users by analyzing their online behavior and interests.