Santa Clara, CA — July 28, 2020 — The American Society for Microbiology (ASM) has selected Atypon’s Literatum as its new online publishing platform. In addition to its 18 journals, Literatum will also host ASM multimedia, datasets, and supplemental materials.
Literatum will enable ASM to provide new, discipline-specific services for their readers. The platform’s support for any type of taxonomy and precision content-targeting enables personalized content recommendations, advertising, and marketing offers to be delivered automatically to different communities of users, and it facilitates a more productive and satisfying user experience while boosting the impact of ASM’s content.
Literatum will enable ASM Journals to better integrate with the broader ASM digital ecosystem to enhance content discoverability and enable cross-site promotions.
“We needed a proven, long-term partner who can give us the flexibility to more nimbly pivot to meet our customer needs, especially during uncertain times such as the coronavirus pandemic,” said Melissa Junior ASM’s Director of Journals. “Atypon has the expertise and vision to proactively deliver solutions that will keep our content and publishing program at the forefront of what’s possible in scholarly publishing.”
ASM’s new publications website will be designed by the Atypon Design Studio and built using UX 3.0, Atypon’s accelerated website design-and-build system. Atypon sites are mobile responsive and accessible, and designed to enhance the user experience, SEO, and reader engagement.
“Our team is excited to help ASM yield even richer, more impactful publications,” said Marty Picco, General Manager of Atypon, “Literatum will allow ASM to accelerate their publishing process and ensure the full expression of the unique details of microbiology content.”
The American Society for Microbiology is one of the largest professional societies dedicated to the life sciences and is composed of 30,000 scientists and health practitioners. ASM’s mission is to promote and advance the microbial sciences. ASM advances the microbial sciences through conferences, publications, certifications and educational opportunities. It enhances laboratory capacity around the globe through training and resources. It provides a network for scientists in academia, industry and clinical settings. Additionally, ASM promotes a deeper understanding of the microbial sciences to diverse audiences.
Atypon develops publishing technologies for getting mission-critical content into the hands of the practitioners and researchers who need it most. Atypon’s online publishing and website development tools let publishers manage, deliver, and monetize all of the content they distribute—from standards and scholarly articles to video and online courses. Atypon’s tools for researchers let them easily author, discover, and access the content they need. Founded in 1996, Atypon is headquartered in Santa Clara, California, with over 470 staff in 9 offices around the world.