- Products
Atypon’s publishing and website development platform is scalable, adaptable, and reliable—and supports every type of content.
One platform with six interlocking modules for website development, content hosting, access control, marketing, eCommerce, and analytics.
Design, strategy, and project management for every Literatum migration. Customer service, security, and compliance for every implementation.
More standard features than any other platform—and a customizable solution for your entire publishing enterprise.
Case studies, infographics, white papers, how-tos—the ins and outs of Literatum and insights into how our clients use it.
Personalized content discovery, targeted content promotion, and a compelling interface make Scitrus the smart discovery tool for researchers—and publishers.
The free authoring tool designed specifically for scholarly researchers—and a valuable new service to offer your authors.
A single login for scholarly websites and researcher tools streamlines access to your content, puts readers in control of their personal data, and reduces anonymous site visits.
- Services
- Technologies
The unique technologies underlying our products, and an inside look at how those technologies come to life.
- Customers
What do you publish? What’s your role? Learn how to put our publishing technologies to work for you.
- About Us
Who we are, how we got here, and a whole new publishing paradigm for distributing, promoting, and monetizing your content.
- News
Find out what we’re doing, what we’ve accomplished, and where you can meet us in person.
- Log in
- Contact Us
CLOSEAtypon’s Literatum eCommerce Workflow Increases Pay-Per-View Sales
Site Includes Guest Checkout, Persistent Carts, and an Accelerated User Journey
Background
Taylor & Francis is one of the world’s leading scholarly and professional publishers, with more than 2,500 journals and 4 million articles, reference works, and eBooks. All are hosted on Literatum, Atypon’s online publishing platform.
Challenge
Taylor & Francis experienced a downward trend in pay-per-view (PPV) sales in 2016 and 2017. A website audit revealed that a protracted eCommerce workflow was leading to frequent cart abandonment and decreased sales. As many as 13 steps were required to purchase a single PPV article.
The publisher attempted to counter this trend by implementing the auto-validation of customer data to reduce failed transactions and by accepting debit cards in addition to credit cards to limit cart abandonment—but the changes had a negligible effect on boosting PPV sales.
Solution
Taylor & Francis adopted Atypon’s eCommerce workflow, which is now standard on all Literatum websites. Modeled after popular consumer eCommerce sites, the new workflow increased the publisher’s PPV sales by improving their users’ experience. The Atypon eCommerce workflow:
- Enables customers to save content in their cart for purchase at a later time
- Allows users to check out as a guest rather than requiring an account be created
- Lets shoppers use third-party payment services
- Provides an accelerated checkout process that eliminates avoidable extra steps
Taylor & Francis eCommerce workflow with guest checkout and third-party payment options
"Recently viewed" items and "Save for later" option.Results
Atypon’s modernized and streamlined eCommerce workflow reduced the number of PPV checkout steps from 13 to 5 and resulted in a 16% year-over-year increase in site-generated revenue.
This substantial increase took place within a month of implementing the eCommerce upgrade, suggesting it was directly responsible for the growth in sales. Guest checkout is now a popular option, accounting for 21% of all transactions.
- Chinese Publisher Increases International Reach and Influence
- New eCommerce workflow increases pay-per-view sales
- U.S. government journal improves its UX and 508 compliance
- Migrating 1,000+ titles and integrating 25 systems in 9 months.
- A consumerized site design increases and lengthens site visits.
- Crisis response with fast, easy-to-use website creation tools.
- Videos alongside content improves marketing and sales.
- Auto-updated microsite drives public awareness and sales.
- Subscriptions to frequent content updates yield recurring revenue.
- Redesign gives publisher UX control, and HTML use now tops PDFs.
- Subscription-based, interactive exams yield new revenue streams.
- Large platform migration includes integration with 25 systems.
We can help your online publishing business take off.
Learn more about our technologies and strategies for distributing, marketing, and selling all of your content online.
