Atypon’s publishing and website development platform is scalable, adaptable, and reliable—and supports every type of content.
One platform with six interlocking modules for website development, content hosting, access control, marketing, eCommerce, and analytics.
Design, strategy, and project management for every Literatum migration. Customer service, security, and compliance for every implementation.
More standard features than any other platform—and a customizable solution for your entire publishing enterprise.
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Personalized content discovery, targeted content promotion, and a compelling interface make Scitrus the smart discovery tool for researchers—and publishers.
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A single login for scholarly websites and researcher tools streamlines access to your content, puts readers in control of their personal data, and reduces anonymous site visits.
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Who we are, how we got here, and a whole new publishing paradigm for distributing, promoting, and monetizing your content.
Taylor & Francis is one of the world’s leading scholarly and professional publishers, with more than 2,500 journals and 4 million articles, reference works, and eBooks. All are hosted on Literatum, Atypon’s online publishing platform.
Taylor & Francis experienced a downward trend in pay-per-view (PPV) sales in 2016 and 2017. A website audit revealed that a protracted eCommerce workflow was leading to frequent cart abandonment and decreased sales. As many as 13 steps were required to purchase a single PPV article.
The publisher attempted to counter this trend by implementing the auto-validation of customer data to reduce failed transactions and by accepting debit cards in addition to credit cards to limit cart abandonment—but the changes had a negligible effect on boosting PPV sales.
Taylor & Francis adopted Atypon’s eCommerce workflow, which is now standard on all Literatum websites. Modeled after popular consumer eCommerce sites, the new workflow increased the publisher’s PPV sales by improving their users’ experience. The Atypon eCommerce workflow:
Atypon’s modernized and streamlined eCommerce workflow reduced the number of PPV checkout steps from 13 to 5 and resulted in a 16% year-over-year increase in site-generated revenue.
This substantial increase took place within a month of implementing the eCommerce upgrade, suggesting it was directly responsible for the growth in sales. Guest checkout is now a popular option, accounting for 21% of all transactions.