What can
Literatum do for you?

Among the many advantages of including varied content types on your website are longer site visits, improved SEO, and the ability to cross-promote and cross-sell your products. Literatum’s Digital Objects technology enables any type of content, from videos and blogs to newsletters and slideshows, to be tagged, targeted, discounted, promoted, bundled, and sold just as easily as journal articles and books.

At this webinar, you will learn:

• What Digital Objects are and how they work
• How to enable them on your website
• How to cross-promote your content by setting up new offers and licenses for multimedia content packages

Content that is easier to buy is easier to sell. Literatum’s newest eCommerce workflow is modeled after the world’s leading consumer product sites, which have made successful purchasing workflows a science. Literatum provides the kind of streamlined purchasing interface that users are accustomed to, including guest checkout, targeted discounts, and personalized product suggestions—features that encourage higher rates of conversion and sales.

This webinar will present:

• A discussion of eCommerce best practices, mapped to specific Literatum features and interface elements
• A case study, with before-and-after visuals and statistics, of a successful eCommerce workflow implementation
• How to implement the new eCommerce workflow on your own site

Researchers are looking for ways to make their work more straightforward and more productive. The Atypon eReader—built to handle industry-standard HTML, EPUB, and EPUB3 formats—delivers live, interactive content and the online experience digital natives expect. Compatible with both books and journals, the eReader extends the time readers spend on your site, makes pirated content less attractive, and presents new sales and marketing opportunities.

At this webinar, you will see a demo of the eReader on a live publisher site, and find out about:

• The industry challenges that inspired the Atypon eReader’s development
• How its features address specific publisher challenges
• How to integrate the eReader into your website for free
• Its benefits for both publishers and researchers

Create new subscription revenues and penetrate new markets by converting static reference works, manuals, standards of care, and practice guidelines into frequently updated subscription products. Delivering “content as a service” is a perfect way to provide better value to readers and authors and increase revenue streams.

Through a unique and engaging use case, this webinar will show you:

• How to repackage and monetize content updates for different audiences
• How to drive usage through contextual new-content alerts
• New ways that Literatum can be used to tag, target, discount, promote, and sell content updates
• How the platform can restructure, display, and target content easily and automatically

The results of Atypon’s significant investment in R&D are continually integrated into our ongoing development of Literatum. Features related to content enrichment and information retrieval are driven by our R&D team’s work with artificial intelligence and machine learning, yielding sophisticated technologies found on major commercial websites. A particular focus of our efforts are in the field of information discovery.

This webinar will:

• Describe our new and ongoing R&D efforts and how they align with publishers’ business goals
• The benefits/outcomes they deliver to publishers and researchers
• Explain and demystify the basics of artificial intelligence through straightforward, easy-to-understand graphics
• Demonstrate the platform capabilities our AI technologies provide
• Discuss our R&D and plans for incorporating new search and discovery technologies in coming releases

Getting readers to engage more deeply with your content yields longer site visits, greater brand awareness, and ultimately greater revenues. Through a case study using a live Literatum website, you will learn:

• 6 key tactics for increasing site engagement
• Ongoing optimization techniques to maintain site stickiness
• The role of site consumerization in a long-term, sustainable business model

Once primarily the purview of consumer product companies, content marketing has become one of the most important revenue generating tools for publishers. And with so much content already at your disposal, you have a distinct content marketing advantage. By rethinking how you package and distribute your content, you can attract and retain new, targeted audiences; deepen engagement with your website, content, and brand; and convert infrequent visitors into loyal customers and subscribers.

At this webinar, you will learn:

• What content marketing is
• Why publishers are well-placed to take advantage of its benefits, and what those benefits are
• The 7 principles behind successful content marketing campaigns for publication websites
• How Literatum can leverage your content to target, promote, and monetize content, and to optimize marketing campaigns.

Digital Objects are Literatum’s technology for applying the platform’s entire feature set to all content types, equally. Everything from podcasts and blog posts to videos, magazines, and computer code can be tagged, targeted, discounted, promoted, bundled, and sold as easily as a journal article can. This session will demonstrate live how you can set up, build, and maintain Digital Objects.

After this webinar, you will learn how to:

• Enable Digital Objects on your own website
• Create your own Digital Objects
• Modify the HTML views of existing Digital Objects
• Expand the functionality of your current Digital Objects library

This session will be most beneficial for clients with technical experience with Literatum and a working knowledge of XML. Starter code and documentation will be provided.

Literatum has more features than any other scholarly publishing platform. Find out about 5 standard features that you may not know you have, how to put them to use, and the business value that each can generate.

An Atypon Connect account is a unique scholarly identity that’s secure, passwordless, and works from any device, anywhere—on campus or off.

Connect improves your users’ experience with your content and deters out-of-copyright content usage while helping your learn more about them. And it lets readers move easily and seamlessly across their research universe while giving them complete control of their personal data.

Connect is available to all publishers—those who are part of the Literatum community as well as those who are not—and works across platforms as well.