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Case Studies

Reducing Grab-and-Go Behavior: A site redesign enhances user engagement

Annual Reviews wanted their new website to sustain and lengthen user sessions and site visits. By personalizing the site and engaging readers at the article level, the publisher is successfully overcoming the “grab-and-go” behavior of visitors who stayed long enough only to download a PDF.

NEJM QuickTake Videos: A Digital Objects Case Study

Since 2013, when NEJM launched its QuickTakes feature—two-minute video summaries of key medical findings embedded in related articles—they have become so popular that some readers prefer them to full-text articles. NEJM was interested in finding ways to productize this increased demand. Atypon implemented its Digital Objects technology to give NEJM direct control of its QuickTakes.

An Integrated, Interactive Exams Module for the American Pharmacists Association’s New, Redesigned Website

The American Pharmacists Association’s PharmacyLibrary is a unique platform that hosts APhA’s extensive multimedia library and board exam review tools for NAPLEX®, the North American Pharmacist Licensure Exam. APhA’s online publishing platform was custom built and inflexible. Adding content, making changes to the UI and UX, and editing NAPLEX test questions was a lengthy, awkward process that relied on the platform vendor and had to be handled offline. Working together, APhA and Atypon designed a new website and migrated it to Literatum, Atypon’s online publishing platform.

Physics Today’s Website of Tomorrow

Physics Today’s previous online publishing platform was designed to support only books and journals. And even the smallest style change, like moving an image or changing ​point size​, had to be handled by the platform vendor—an inflexible, slow, and expensive process. AIP needed a nimble, flexible platform that​could handle any content type and give the magazine’s staff the autonomy to easily modernize and manage the website’s user interface ​and​ experience—without disrupting current production methods or the customer experience.

Smart Updates for a Living Document: The DSM-5

The American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders,
fifth edition— commonly known as the DSM-5—is the definitive classifcation of mental illnesses. Precisely defining these disorders with standardized diagnosis criteria allows medical and mental health professionals, health insurers, and lawyers to speak a common language and helps ensure that patients receive the care they need. The DSM-5 is part of, the Association’s portal for psychiatric reference publications. It has been hosted on Literatum, Atypon’s online publishing platform, since 2015.

Literatum Enhances Onsite User Experience and Boosts Revenues

To improve the visibility of research hosted by Emerald’s publication websites, improve the onsite experiences of site visitors, and increase revenues from the websites’ content, Emerald Insight, the publisher’s journals portal, was migrated from Emerald’s in-house hosting platform to Literatum, Atypon’s online publishing platform, in 2015. The migration included a range of content types, including journals, books, and serials.

1,000 Journals in 9 Months

In order to develop SAGE’s new publication website and migrate more than 1,000 journals from their previous vendor’s system to Literatum in 9 months—shortened from the original 12-month schedule shortly after the project’s kickoff—without changing the project’s scope, increasing the size of the Atypon project team, diminishing the quality of the site’s design, or eliminating any platform customizations, a hybrid project approach completes a migration project ahead of schedule.

Generating Targeted Sales Leads with Atypon Insights

ICE used Atypon Insights, Literatum’s business intelligence solution, to analyze its journal website usage data and identify not only which institutions would be most likely to purchase a subscription but also the specific journals to which each institution would be most likely to subscribe.

Ensuring a Profitable & Flexible Digital Future

With disparate systems that could not communicate (including several of Elsevier’s own home-grown digital publishing platforms) and the increasing annual costs and inefficiencies required to maintain them, Elsevier was faced with a complicated and inflexible digital future. In 2014 they migrated their largest and most complex in-house publishing platform to Atypon’s Literatum platform.

Driving Publication Sales and Public Awareness

In response to tragic mass shootings in the United States, the American Psychiatric Association Publishing used Literatum to develop a widely accessible topic-specific website to showcase an objective, evidence-based review of the intersection between gun violence and mental illness, and promote its new publication on the topic, Gun Violence and Mental Illness.

An Exercise in Publisher Agility

In response to the deadly Ebola outbreak in the summer of 2014, Elsevier wanted to quickly make all related content freely accessible to those striving to contain the contagion. Using Atypon’s Literatum, they designed, curated, and launched a new online Ebola Resource Centre site in 5 days.