Personalize your users’ experience to keep them coming back for your content on your site.
Users have come to expect the on-line shopping experience with prompts to see “More Like These” or “If you liked that, try this” throughout their internet experience. Atypon has engineered three solutions to meet these expectations: Smart Groups, Automatic Topic Modeling (ATM) and Taxonomy Auto-Tagger. When publishers use these tools in concert, they can meet the unique needs of a set of readers with unprecedented accuracy.
Smart Groups is a technology that enables publishers to establish a relationship with a reader on their first visit by associating the content viewed to the person viewing it. This association is enhanced should the user decide to complete a profile. The user is dynamically presented with the option to view content that has been determined to be of interest to those that have engaged with the site in a similar way.
Automatic Topic Modeling
Automatic Topic Modeling tracks the various topics designated by a publisher and presents the topics, organized to optimize the user experience when presenting additional content that matches the initial content browsed.
Taxonomy continues to be a hot topic for publishers. The struggle to develop, manage and deploy a taxonomy that reflects the corpus of a rich set of publications can be an expensive and time-consuming activity. Not to mention how much it takes to re-label content to reflect new categories of content. Atypon has engineered a groundbreaking technology called Taxonomy Auto-Tagger to make this easier and more cost effective for the publisher. With Taxonomy Auto-Tagger Atypon has created a dynamic, programmatic taxonomy management system to identify content not only on the terms used, but context in which the terms are used. This process is dynamically applied to content so publishers that may have had to return to content again and again to apply a new taxonomic map, can get better, more reliable results than ever before. In 2013, Atypon competed and beat PubMed in auto-tagging content with MeSH terms in the BioASQ challenge (awarded top position).
The combination of Smart Groups, ATM and Auto-Tagger provides an unparalleled experience for the user. In addition, Atypon enables publishers to maximize the impact of Discovery, Sharing and their Content to engage the user.
Recent trends show that research starts on the open web. Rare is the time when even seasoned researchers start their search using institutional search resources. Publishers rely more and more on being found through a standard search engine. Atypon has regular meetings with Google to ensure that content hosted on Literatum is in line with the most current search guidelines published by Google. Atypon submits lists of publisher subscription data so that users find content they can actually use. In addition, Atypon supplies Google with OpenAccess content indicators to increase findability. When publishers supply rich XML data, Atypon will supply that to search engines to get higher rankings than if a spider crawled a publisher’s site.
Knowledge grows on the fundamental principle of sharing it with others who use, review and test it to confirm or disprove sets of facts. Sharing has changed over time from only be done one-to-one at conferences or through personal correspondence to copiers with a roll of nickels to saving PDF or other images of content. Today researchers may receive an email based on the release of a new issue of a journal or a saved list of criteria. They may also share content using Twitter, Facebook, or purpose built platforms. Atypon works with publishers to ensure that the latest sharing technology can be used with the Literatum platform.
At the core of a publisher’s business plan is content. Literatum enables publishers to provide a wide variety of content types including: PDFs, ePub, HTML, text, audio, video, high-resolution graphics, as well as supplemental content such as data sets. In the constantly changing funding environment, Atypon has prepared the Literatum platform to support the various demands of governmental and private research funders with a wide variety of content types. Literatum provides the tools publishers need to manage all this potentially conflicting demands as easily as possible.
In addition, the Atypon provides the tools for publishers to provision different commercial offers from OpenAccess including embargoed content to Pay Per View, Purchase on Demand, and subscriptions. With these tools, publishers can design their own offers to better engage their users.