If you build it, they will come—but only if they know it’s there.
Atypon Experience Platform websites get attention. The platform can track and store a visitor’s characteristics, like their affiliations and location, and their behavior, including the content they access, the site they came from, and the marketing campaign they responded to. This lets you calibrate highly targeted marketing offers that speak to your users. And Atypon Experience Platform’s user-tracking functionality is natively compliant with the European Union’s General Data Protection Regulations, or GDPR.
The right products for the right readers
Define and package new products from existing content, then promote them to the readers who will most likely be interested in them. Auto-populate any webpage with topical content. Even tailor your site’s UI to subsets of users!
For offsite marketing, custom SendGrid email templates promote your content to users who meet the specific profile or behavioral criteria that you set.
- Sophisticated behavioral marketing algorithms
- Targeted content recommendations
- Personally tailored promotions
- Automated onsite and offsite/email promotions
- Integration with SendGrid
- Rapid new product creation
- Auto-populated web pages and microsites
