Site Visits Twice as Long and Searches Double on Annual Reviews’ Relaunched Site, Powered by Atypon’s Literatum Online Publishing Platform
August 30, 2017, Santa Clara, CA, and Palo Alto, CA—Annual Reviews, a nonprofit publisher dedicated to synthesizing and integrating knowledge for the progress of science and the benefit of society, has relaunched its completely redesigned publications and corporate website on Atypon’s Literatum, the scholarly publishing industry’s most widely used online publishing platform.
The new site enables Annual Reviews, an Atypon client for 14 years, to create and maintain a unique brand for each of its 47 journals that is carried through the entire site. Independent sections for authors, librarians, and researchers create a “three-in-one” site architecture that makes user-specific content easily accessible.
The new site design—the publisher’s first in six years—is geared specifically to preempt “grab-and-go” user behavior by encouraging readers to engage with Annual Reviews’ site rather than merely downloading a PDF.
Prior to the redesign, the ratio of PDF-to-HTML usage was approximately 2:1 and site visits were brief. After the redesign, that ratio began moving beyond parity for some journals, and users now stay onsite nearly twice as long as they do when they visit just to download a PDF. In addition, the number of onsite searches has doubled, indicating sustained engagement with the entirety of the site’s content.
“As our publications site is also our corporate website, it was key that Literatum be able to support our company-wide rebranding as well as the new individualized branding of each journal,” said Liz Allen, Annual Reviews’ Director of MarCom and Strategic Development. “The interface’s consumerized features and personalized content have created a stickier site in which readers are able to fully engage with our content.”
Annual Review’s new responsive site features enhanced navigation, search across all content types, and a frictionless eCommerce journey. The website was built with Page Builder, Literatum’s easy-to-use, widget-based user experience design tool, which gives Annual Reviews’ nontechnical staff direct, real-time control of their content, website design, and branding. Changes can be easily made at the page level and journal level, or rolled out across the entire site at once.
“Engaging websites keep publishers central to the research experience by giving readers a reason to stay on their own sites rather than visiting pirated sites that can’t offer the targeted features and user experience provided by Literatum,” said Georgios Papadopoulos, Atypon’s founder and CEO.
About Annual Reviews
Annual Reviews is a nonprofit publisher dedicated to synthesizing and integrating knowledge for the progress of science and the benefit of society. To find out how we create our highly cited reviews and stimulate discussion about sciencer, please watch this short video. Members of the media can visit our Press Center to sign up for journal access.
Atypon develops software essential to the business of online publishing. Literatum, our publishing platform, provides easy-to-use tools and automated technologies that free publishers to focus on content—not technology—giving them as much control of the presentation, marketing, and sale of their online publications as they choose. Websites powered by Literatum feature major advancements in consumerized user interfaces, user experience design, and eCommerce journeys, as well as full support for any content type. Founded in 1996, we are headquartered in Silicon Valley. Our customers include Elsevier, The New England Journal of Medicine, the University of Chicago Press, and SAGE.