Atypon Powers the Relaunch of Taylor & Francis Online with Responsive Design & Enhanced Discovery

August 15, 2016

August 15, 2016 – Santa Clara, CA – Taylor & Francis has relaunched their journals platform Taylor & Francis Online with a new responsive, mobile-optimized design, a modern user interface and enhanced content discovery. The new site, designed to meet the expressed needs of Taylor & Francis’ readers and authors, is powered by Literatum, Atypon’s online publishing platform, which has been home to Taylor & Francis’ publications for five years. In addition to journals, the platform includes reference works and databases.

“Based on input from subscriber focus groups, our priorities were to simplify content discovery and maximize onsite real estate for articles—whatever the size or shape of a reader’s screen,” said Max Gabriel, Chief Technology Officer for Taylor & Francis. “Literatum gives us the control and flexibility to easily tailor the site design and interfaces for our main users: researchers, readers and authors.”

Using Literatum’s Page Builder, a powerful tool for website creation, editing, and optimization, Taylor & Francis can modify the user interface (UI) and user experience (UX) design and deploy the changes across a specific part of one site, or across all 2,400+ of their journals at once. Page Builder’s drag-and-drop widgets are also used to create new landing pages, journal pages, and websites.

The new site’s architecture and functionality draw from UX 3.0, Atypon’s approach to modern scholarly publication websites that treats readers as individual customers rather than generic institutional users.

Literatum’s Tag Sets have improved content discovery by supporting check-box filters that enable readers to refine increasingly granular search results, and by delivering dynamic content recommendations based on what other readers with similar profiles have read, as well as content that’s similar in topic to the user’s search.

“It’s exciting to see Taylor & Francis apply UX3.0 principles to enhance the digital brands of their journals,” said Georgios Papadopoulos, founder and CEO of Atypon. “Giving readers the content they want and the productive research experiences they’ve asked for will extend site visits and enhance readers’ experiences.”

The new site also leverages Literatum’s precision content targeting, enhanced search, simplified referencing, clutter-free article layouts, easy-to-understand metrics, and tabbed search results.

Taylor & Francis Online before and after

About Atypon

Atypon develops software essential to the business of online publishing. Literatum, our publishing platform, provides easy-to-use tools and automated technologies that free publishers to focus on content—not technology—putting them in control of the presentation, marketing, and sale of their online publications. Literatum is home to more than 8,700 journals, 16 million articles, 125,000 eBooks, 1,800 websites, and 1,400 societies and publishers. Atypon’s customers include Elsevier, The New England Journal of Medicine, the University of Chicago Press, and SAGE.

About Taylor & Francis Group

Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life. As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioral Sciences, Science, Technology and Medicine.

From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.

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