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3 ways to improve content discoverability

August 20, 2024

Discoverability — “the quality of being easy to find on a website, using a search engine, etc. ” (Cambridge Dictionary) — is critical in determining the success of your content. It drives business goals by furthering your research, engaging your audience, and diversifying revenue.

Use these 3 Atypon Experience Platform solutions to improve content discoverability.

1. Atypon AutoTagger and Taxonomy | Enhance discoverability and content classification, efficiently and cost-effectively

The Atypon AutoTagger is a pre-trained Artificial Intelligence classification solution that applies semantic tags from any master list — your own, Atypon’s, or a third party’s. It accurately and automatically proliferates tags across all your content in real-time.

  • Automatic tagging enables you to annotate large volumes of content efficiently, with or without proprietary taxonomy.
  • You can create targeted campaigns, refine searches, make recommendations, and track content usage by topic.

Delivered with the Atypon AutoTagger, the Atypon Taxonomy is a ready-to-deploy taxonomy covering 19 primary scientific disciplines and 250,000 supporting concepts to scale any publisher’s content. The collective intelligence of all participating publishers keeps it up-to-date, and Atypon regularly enriches the tags and metadata.

  • Our taxonomy frees publishers from the resource-intensive and time-consuming process of creating and maintaining proprietary taxonomies.

Atypon AutoTagger can use third-party, custom, MeSH, or the newly available United Nations Sustainable Development Goals taxonomies.

Learn more about the Atypon AutoTagger and Taxonomy Solutions.

2. Get Full-Text Research (GetFTR) | Streamline the researcher’s discovery flow

Get Full-Text Research uses indicators on references to display the content they have access to read.

Users can discover content more easily because GetFTR  checks permissions directly with the publisher and facilitates access to the relevant article or book chapter.

Learn more about GetFTR Article Page Reference Indicators. (client login required)

New in August 2024

3. Smart Layout Widget and Audience Segments | Increase engagement by tailoring content to your users

Personalized content — whether announcements, events, articles, videos, or advertisements — resonates more effectively with your audience. Scholarly publishers and societies, like all digital content providers, aim to boost engagement, discoverability, conversion rates, and advertising opportunities by enhancing the website experience.

Our new Smart Layout Widget used with the Audience Segments Identity can tailor content to individual interests and behaviors.

  • Deliver personalized content based on users’ interests and behaviors, making their experience more relevant and engaging.
  • Increase engagement and monetization opportunities by targeting the right group of users with tailored content and relevant announcements.
  • Understand your users, and immediately use the information to target and engage them.
  • Create user groups with Audience Segments that can target based on collected demographics, past activities, and behavior on your website.

Learn more about the Smart Layout Widget and Audience Segments.

While the tools may have changed, the goal remains the same: You want to provide your users with the right content easily and efficiently. By implementing these three solutions, you can improve your content discoverability, which will ultimately increase engagement, revenue, and user-satisfaction.

Need a technology partner who can support your vision?

Learn how Atypon solutions can be tailored to support your business strategies.