More known users
On average, over 95% of scholarly publishers’ site traffic is anonymous. CONNECT identifies individual visitors to participating websites — even those coming from institutions — and provides you with their name and email address.
Publishers who have upgraded to CONNECT’s free identity management service are seeing over 100% growth in both new registered users and authenticated sessions, year-on-year because CONNECT simplifies their registration and login process to make it faster and easier for visitors to log in — and stay logged in.
Increase engagement and revenue opportunities
CONNECT users get instant access to participating CONNECT websites and to third-party apps integrated with those sites — without logging in. By reducing barriers to your content and adding value to your website, you increase engagement and monetization opportunities. And each CONNECT visitor automatically becomes a registered user of your site.
Privacy without passwords
Atypon’s CONNECT is a single ID for researchers and practitioners that gives them instant access to the scholarly websites and research tools they use every day — eliminating the frustration of repetitive logins. It provides participating sites with valuable profile data for enhancing their users’ experience. And it puts users in control of their personal profile data, including which websites it can be shared with.
An industry-wide initiative
Broad industry participation maximizes the benefit to users, and CONNECT is available to all publishers, application providers, and services — not just Atypon clients. It is secure, scalable, built on open standards, and works alongside industry technologies like SeamlessAccess.org, CASA, and GetFTR. CONNECT is the only service that knows users’ identities.