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As Elsevier grew, so did their accumulation of systems, platforms, and publishing technologies.
With disparate systems that could not communicate with one another (including several of Elsevier’s own home-grown digital publishing platforms) and the increasing annual costs and inefficiencies required to maintain them, the company was faced with a complicated and inflexible digital future.
Elsevier migrated their largest and most complex in-house publishing platform to Atypon’s Literatum, the industry’s most fully featured online publishing platform. The migration included 700 publications, their accompanying websites, and 2.3 million journal articles. Literatum ingested content in Elsevier’s own DTD formats, saving the company a considerable investment in content conversion.
Literatum gives Elsevier powerful, flexible control over their content and its presentation as well as their marketing operations and licensing activities. The platform’s modular design facilitated the integration of more than 25 of Elsevier’s legacy systems, including a learning management system (LMS), three billing systems, an access and entitlements system, an email distribution product, content authoring and production systems, and the company’s proprietary search engine.
The migration also improved the publications’ website designs with Literatum’s PageBuilder, a drag-and-drop, widget-based user interface (UI) and user experience design (UXD) tool. Most site designs were refreshed, while older ones were completely redesigned with a modern look and feel. Many pages that had been manually edited were automated, freeing up many hours of web managers’ time each week.
Elsevier’s most valuable assets have become more profitable and the publisher is meeting key performance objectives more easily.
Since Elsevier’s transition of nearly one-third of its journal publications to Literatum: