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CLOSEEnsuring a Profitable & Flexible Digital Future
Migrating 700 publications, integrating 25 legacy systems, and enabling sustainable growth
Challenge
As Elsevier grew, so did their accumulation of systems, platforms, and publishing technologies.
With disparate systems that could not communicate with one another (including several of Elsevier’s own home-grown digital publishing platforms) and the increasing annual costs and inefficiencies required to maintain them, the company was faced with a complicated and inflexible digital future.
Solution
In 2014, Elsevier migrated their largest and most complex in-house publishing platform to Atypon’s Literatum, the industry’s most fully featured online publishing platform. The migration included 700 publications, their accompanying websites, and 2.3 million journal articles. Literatum ingested content in Elsevier’s own DTD formats, saving the company a considerable investment in content conversion.
Literatum gives Elsevier powerful, flexible control over their content and its presentation as well as their marketing operations and licensing activities. The platform’s modular design facilitated the integration of more than 25 of Elsevier’s legacy systems, including a learning management system (LMS), three billing systems, an access and entitlements system, an email distribution product, content authoring and production systems, and the company’s proprietary search engine.
The migration also improved the publications’ website designs with Literatum’s PageBuilder, a drag-and-drop, widget-based user interface (UI) and user experience design (UXD) tool. Most site designs were refreshed, while older ones were completely redesigned with a modern look and feel. Many pages that had been manually edited were automated, freeing up many hours of web managers’ time each week.
Results
Elsevier’s most valuable assets have become more profitable and the publisher is meeting key performance objectives more easily.
Since Elsevier’s transition of nearly one-third of its journal publications to Literatum:
- Average site usage is up significantly as a result of more engaging site designs, dynamic content targeting, and improved discoverability.
- Elsevier staff are independently designing and creating new websites using PageBuilder, without needing Atypon’s or their own IT department’s support. For example, at the height of both the ebola and zika virus epidemics in 2014 and 2016, Elsevier was able to quickly launch resource centers as a timely public service.
- New publications are being created and added regularly.
- Elsevier has improved their online publishing and advertising efficiencies considerably, and is getting a significantly higher ROI compared to when they maintained their own in-house platforms.
The Lancet’s Ebola Resource Centre site was created using Page Builder. The design of other Elsevier publication websites was refreshed as part of their migration to Literatum- Migrating 1,000+ titles and integrating 25 systems in 9 months.
- A consumerized site design increases and lengthens site visits.
- Crisis response with fast, easy-to-use website creation tools.
- Videos alongside content improves marketing and sales.
- Auto-updated microsite drives public awareness and sales.
- Subscriptions to frequent content updates yield recurring revenue.
- Consumerized website satisfies users, boosts traffic and discovery.
- Redesign gives publisher UX control, and HTML use now tops PDFs.
- Subscription-based, interactive exams yield new revenue streams.
- Large platform migration includes integration with 25 systems.
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