High-quality content is, of course, the basis for revenue generation. But how can you get your site visitors to purchase more of it? A frictionless eCommerce user experience—the kind users are used to on the consumer websites they visit and make purchases from daily—is the key.
In this guide from Eleni Lialiamou, Atypon’s Vice President, Product Management, Literatum, she documents research-based evidence for reasons customers abandon their online shopping carts and then details 9 ways to turn site visitors into paying customers—with the specifics of how Literatum is used to execute each one. Those tactics include:
- Multiple checkout options
- Wish lists and persistent carts
- Content and discount targeting
- Important user interface design considerations
Read and download Eleni’s guide: 9 Ways to Convert Visitors to Purchasers through Improved Checkout Design
Your Account Manager can help you implement the tactics that work best on your site.