Seeing the full picture
NISO Education Seminar
Dallas, November 1, 2007
Kevin Cohn
Product Director
It is easy to underestimate the power of numbers--to be swept away by the highs and discouraged by the lows. As usage data--particularly that included in COUNTER reports--becomes even more central to publishers and librarians, it is important to get down and dirty with the data and truly understand how your content is being used.