Kevin Cohn

STM Seminar: Emerging Opportunities in Medical Publishing, London

19 April 2012

I Saw What You Did & I Know Who You Are

Paradoxically, in order to provide the most relevant products, services, and advertisements to individual practitioners and researchers, publishers need to step back and focus on identifying and understanding their different groups of users. This presentation will discuss methods for achieving a greater level of targeted messaging. A video recording of this talk is available.

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