Kevin Cohn

Online Information, London

1 December 2010

The New Content Monetization Opportunities for Publishers

This presentation will explore the opportunities for publishers in direct consumer content monetization by looking at current examples of monetized content in three publishing industry segments: newspapers, B-to-B publications, and professional information. We will also look at the components of new business models and discuss the technology requirements that publishers must have in order to implement a successful content monetization strategy.

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