SSP Annual Meeting, San Francisco
3 June 2010
Reference works must be engaging if they're going to useful or profitable. Mash-ups, data visualizations, search technologies, and APIs now enable publishers and end-users to recombine content – engage with – and derive value from, materials that have previously existed in static circumscription. But how should publishers be investing in their reference content? Can they unlock the value of relationships found in and between their previously published works?