Chris Beckett

ASA Conference, London

17 January 2009

Managing the here and now: the tools to meet market demand today

This presentation looks at the evolution of the electronic publishing, from its humble beginnings to the complex and highly technical industry it is today. It looks at the most up-to-date functionality and features employed by publisher sites to offer the very best service to their readers and considers the strategies used to replicate the bookshop search experience online - or at least substitute it.

Download this presentation