Kevin Cohn

AAUP Annual Meeting, Minneapolis

15 June 2007

Marketing e-journals

Publishing content online presents a host of challenges and issues for journals marketing teams. The line between marketing and publishing has blurred so much that the journal's e-version has become the journal's primary electronic marketing tool. This session will explore the various e-publishing/marketing issues that have emerged in today's digital marketplace along with ideas and recommendations on how publishers can successfully position themselves.

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