Kevin Cohn

NISO Education Seminar, Dallas

1 November 2007

Seeing the full picture

It is easy to underestimate the power of numbers--to be swept away by the highs and discouraged by the lows. As usage data--particularly that included in COUNTER reports--becomes even more central to publishers and librarians, it is important to get down and dirty with the data and truly understand how your content is being used.

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