When Carl Hanser Verlag began offering eBooks to academic libraries on a brand new Atypon platform, the results exceeded all expectations, becoming a profitable investment from the first moment.
The new ACS Publications website, powered by Literatum, enabled the American Chemical Society to deliver on its promise of, "A fresh interface. A more powerful platform. A better online journal."
As the Internet continues its breakneck pace of evolution, publishers grapple with how it can become a commercially viable distribution channel for their content. This white paper addresses the particular issue of direct monetization of content - or put more plainly, getting users to pay for it.
Multi-product platforms offer significant advantages to publishers, including streamlined access to all content types, a single set of administration tools, and the ability to derive maximum return from digital assets.