When Carl Hanser Verlag began offering eBooks to academic libraries on a brand new Atypon platform, the results exceeded all expectations, becoming a profitable investment from the first moment.
The new ACS Publications website, powered by Literatum, enabled the American Chemical Society to deliver on its promise of, "A fresh interface. A more powerful platform. A better online journal."
There are different strategies for delivering content optimally on the wide variety of digital devices in use today. In this white paper, we explain the differences between responsive web design and adaptive web design, recommended by Atypon, and share information to help publishers assess their own strategies.
As the Internet continues its breakneck pace of evolution, publishers grapple with how it can become a commercially viable distribution channel for their content. This white paper addresses the particular issue of direct monetization of content - or put more plainly, getting users to pay for it.
Multi-product platforms offer significant advantages to publishers, including streamlined access to all content types, a single set of administration tools, and the ability to derive maximum return from digital assets.