e-Publishing Knowledge Base 
Presentations
Web presence
This session will focus on the "web presence" that publishers provide for journals and will explore the different needs of editorial, marketing and sales, and fulfillment and how these departmentswork together to implement a well-rounded site that provides useful information and useful tools for subscribers, potential authors, journal editorial boards, and readers and researchers around the world.
July 23, 2008
Library vendor relations
Dealing with vendors is a reality for librarians, especially in today's electronic environment of growing complexity and content fragmentation. Yet this is a facet that is often not addressed in library school, requiring librarians to learn the "ins and outs" and "do's and don'ts" of managing these relationships on-the-job.
June 7, 2008
The costs of electronic publishing
The journal publishing business has undergone some profound changes in the last decade - from content creation to how readers seek and find scholarly content, and everything in between.
June 6, 2008
Publishing platforms as metadata hubs
There is an increasing number of providers and consumers of content metadata. This, coupled with the use of different DTDs and exchange protocols, demands that publishers' platforms serve as advanced metadata hubs. In this presentation, the speaker will discuss his experience with Atypon's publishing platform serving as a metadata hub, touching on such issues as authority, ownership, and distribution.
June 4, 2008
The role of vendors in ensuring content availability
The continued transition to reliance upon electronic resources has progressed dramatically, and researchers, students, faculty, and libraries share a common concern about the vulnerability of these resources and the need to take protective action today to ensure their ongoing availability. Publishers now have an important role to play in the digital preservation of their content and our panelists will share their own experiences in this important arena.
May 20, 2008
Multi-product platforms in scholarly publishing
The lines between journals, books, and other content types are blurring. Multi-product platforms provide publishers with the ability to deliver all of their content types through a single application that provides common services to publisher administrators, librarians, and researchers. In this presentation, the speaker examines the benefits of multi-product platforms and discusses some of the challenges faced as part of recent and upcoming deployments.
May 5, 2008
Beyond full text usage
The availability and application of online usage data continues to grow. Usage statistics are now considered a crucial tool in collection analysis. Yet usage data is not the only measure of value—and important questions still remain. Do we need to better define usage statistics? Can the data be flawed? Our librarian, vendor and publisher panel will explore these and other questions, and examine the current tools and standards available to help libraries more effectively gather, integrate and analyze usage data.
March 20, 2008
The serendipity of online
It is a long-held belief that the print medium is more conducive than online to making unexpected discoveries of interesting content. Indeed, it is one of the bedrock principles upon which bookstores and libraries are built. But evolving technology is finally enabling users to make similar discoveries with online content. In this presentation, the speaker examines new ways of presenting content and services to users that promotes unexpected discoveries, and reflects on how this might affect the future of print.
November 8, 2007
Seeing the full picture
It is easy to underestimate the power of numbers--to be swept away by the highs and discouraged by the lows. As usage data--particularly that included in COUNTER reports--becomes even more central to publishers and librarians, it is important to get down and dirty with the data and truly understand how your content is being used.
November 1, 2007
Features... for publishers
This session will explore online journal content platforms, the decisions and planning that go into developing new functions and features, and exciting new features that can be deployed to make journal content and platforms more usable and engaging. The goal of this session is to look at the decision to implementation process of adding new features to a website.
October 22, 2007
Intermediation in the new user environment
This presentation was developed as an introduction for Atypon staff of some of the key issues relating to how users find and interact with scholarly published content via the web, and in particular the impact of library technologies such as link resolvers and Google on interface design, navigational paths, and site deployment. It also reviews some of the implications for publishers.
September 16, 2007
Marketing e-journals
Publishing content online presents a host of challenges and issues for journals marketing teams. The line between marketing and publishing has blurred so much that the journal's e-version has become the journal's primary electronic marketing tool. This session will explore the various e-publishing/marketing issues that have emerged in today's digital marketplace along with ideas and recommendations on how publishers can successfully position themselves.
June 15, 2007
The content on these pages is licensed to the public under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 United States License.