Jeff Deneen, Ph.D.
SANTA CLARA, Calif.—30 May 2012—Atypon®, a leading provider of software to the scientific and scholarly publishing industry, today announced that the Massachusetts Medical Society has renewed their contract with Atypon to continue providing the platform for the New England Journal of Medicine.
The New England Journal of Medicine is the most widely read, cited, and influential general medical journal in the world, completing its second century of service to the medical community in 2012. More than 600,000 people in 177 countries read NEJM each week, the majority of them on NEJM.org.
NEJM redefined the medical journal with the launch of its Literatum™-powered website in 2010. The website gives users a deeper, broader, and more engaging experience through enhanced search and navigation, specialty and topic pages, interactive elements, and a number of integrated multimedia features.
"With Atypon we have much more than a website; we have a direct way to manage and grow our actual website business," said Cynthia Bowab, Online General Manager for NEJM. "Literatum gives us the ability to create granular, targeted messages that are not possible on other platforms."
"Giving publishers more control over their business is paramount," said Kevin Cohn, Vice President of Operations for Atypon. "Literatum features like Smart Groups allow publishers like NEJM to respond immediately and be in full control of their customer engagement strategy, which is critical to driving growth."
Atypon is setting new standards for digital content delivery, discovery, and monetization. Literatum, the company's flagship publishing platform, is used to host more than 12 million journal articles, more than 50,000 eBooks, and many other types of scientific and scholarly content. For more information, visit www.Atypon.com.