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SANTA CLARA, Calif.—June 1, 2010— Atypon™, a leading provider of software to the publishing and media industry, today introduced a new corporate identity to complement its continued growth and technology leadership.
Developed by Diversity: Architecture & Design (www.diversity-nyc.com), the new identity makes Atypon instantly recognizable through its distinctive logotype and use of the color cyan. The identity is emblematic of Atypon's consistency in delivering high-quality solutions for more than a decade.
"Atypon is setting new standards for digital content delivery, discovery, and monetization," said Kevin Cohn, Vice President of Operations for Atypon. "This identity embodies our commitment to deliver and symbolizes that we're more precise and on target with that mission than ever before."
Atypon's client list is a who's who of the publishing and media industry, and includes the American Chemical Society, Elsevier, The McGraw-Hill Companies, The New York Times, and the Taylor & Francis Group. To learn more about Atypon's solutions for publishers, visit www.Atypon.com.
Atypon is setting new standards for digital content delivery, discovery, and monetization. The company's solutions include Literatum™, the leading platform for professional and scholarly publishers, and RightSuite™, an enterprise access and commerce platform for publishing and media organizations. For more information, visit www.Atypon.com.