Jeff Deneen, Ph.D.
NEW YORK, New York and SANTA CLARA, California, August 6, 2009--Atypon Systems Inc., and Institutional Investor Journals (IIJ) announced today the recent launch of a new, integrated online publishing and e-commerce site for the IIJ journals, guide series and backfile article collections.
The new IIJ e-publishing site (http://www.iijournals.com) is powered by Atypon's proven and trusted Literatum technology. It features a very polished UI design, including dynamic site elements such as video interviews and testimonials that highlight the editors and opinion leaders that drive IIJ's publications. Content discoverability on the site is enhanced with the inclusion of lists of most read and most cited articles. In addition, links to related blog posts provide supplementary resources for readers, creating a most engaging publishing site. All of these features are updated regularly to maintain user interest in the site and drive e-commerce.
Users have the option to purchase subscriptions, single print issues, or individual articles; and via integration with IIJ's fulfilment house, existing subscribers are able to renew their subscriptions.
Atypon worked closely with IIJ to integrate the e-publishing site with Editorial Manager for manuscript submission, and with AdTech Helios ad server for delivery of paid and in-house advertising.
IIJ's nine journals will be presented in both full text HTML and PDF Plus format.
Kevin Cohn, Director of Client Services for Atypon Systems commented: "We're very proud to have built this new platform for Institutional Investor Journals. Literatum will make IIJ's valuable content more easily discovered and used, and its powerful administration tools will enable IIJ to monetize that content to the fullest extent."
Allison Adams, Publisher of Institutional Investor Journals added: "In working with Atypon we have launched the premier global technical research platform for the institutional investing community. It was designed with both the casual visitor and rigorous researcher in mind. The Atypon system serves as the perfect platform to continuingly evolve the iijournals.com user experience."
Institutional Investor Inc., is a leading international business to business publisher, focused primarily on international finance. It publishes magazines, newsletters and journals as well as research, directories, books and maps. It also runs conferences, seminars and training courses and is a provider of electronic business information through its capital market databases and emerging markets information service.
Institutional Investor, Inc.'s Journals are quarterly publications offering in-depth, original and practical research in global investment and finance. Each Journal is written and edited by leading practitioners and academics and is read by finance industry professionals. Each Journal provides current analyses and strategic insights that translate into implementable ideas for global investment management professionals.
Since 1996, Atypon Systems, Inc. has provided software, hosting and systems development to the information industry, allowing publishers to grow their business by providing superior technology and service that supports the exchange of scholarly information. Atypon's solutions include Atypon Premium, a complete e-publishing solution for publishers who wish to manage the entire process of delivering and managing their content online, and Atypon Link, a cost effective, aggregated hosting platform for publishers who require a well managed, outsourced e-publishing service. For further information visit www.atypon.com