Atypon

SANTA CLARA, CA, Atypon Systems and New York, NY, Guilford Publications Inc – August 8, 2006 – announced today that the Guilford Journals will remain on the newly enhanced Atypon Link platform for 2 years. Atypon currently hosts 15 of Guilford titles and will continue to add to this valuable journal collection over the coming period.

Since its re-launch under new branding and functionality in June this year, the new Link platform has been receiving impressive feedback from users and Publishers. Existing Link Publishers, such as Guilford, are now renewing and extending their contracts on a regular basis. New Publishing partners are also signing up.

Recent contract extensions and new signings include Springer Publishing, TASH, AEA, Logos, CIOB and Alexandrine Press.

Overall, feedback from publishers is showing that they are choosing Atypon Link to launch and manage their content online because of the benefits gained from a well managed outsourced e-publishing service that requires minimal in-house resources. This includes the use of automated "back-end" technology efficiencies that keep the cost and hassle to a minimum.

On hearing of their decision to extend their relationship with the company, Audrey Melkin, Director of Business Development at Atypon said, "We are delighted that Guilford Publications have chosen to put their trust and confidence in Atypon by renewing their contract with us. We look forward to helping Guilford continue to build their online revenues over the coming years."

For more information on Atypon's products and services please contact www.atypon.com

Atypon Link

Atypon Link has recently been enhanced to provide increased functionality allowing publishers to use the fully automated subscription upload system, resulting in end users having immediate access to subscribed content. Publishers can also enjoy a new admin page where they can view end user accounts and check whether subscriptions have been activated. Atypon Link provides a cost-effective, simple-to-use content hosting and delivery service. Our Publishing partners include the American Marketing Association, Thomas Telford and Walter de Gruyter.

About Atypon

Since 1996, Atypon Systems has focused on providing premium level software, hosting and system development services that help publishers and other content producers grow readership and increase online revenue. With a rapidly growing client base in excess of 70 Publisher partners worldwide, today, over 1.5 million articles from over 2000 titles are delivered to the scholarly community using Atypon technologies.

Atypon has two primary services, Atypon Premium and Atypon Link.

Atypon Premium is our complete e-publishing solution for Publishers who wish to manage the entire process of delivering and managing their content online. Publishers have direct control of content administration, linking and depositing, access rights and business models, and can devise innovative strategies for marketing and delivering information to end-users. This is all made possible via their own distinctly branded, customized and feature rich website.

Atypon Link provides a lower-cost, aggregated hosting and delivery platform where Publishers benefit from a well-managed, outsourced e-publishing service. Allowing for a branded publisher presence and providing the ability to set publishing and business model parameters within an easy to use, reliable system, Atypon Link simplifies the process of launching and managing content online and requires less in-house resources.

Atypon are the chosen technology partner for leading publishing houses including Annual Reviews, Blackwell Publishing, Oldenbourg Publishing, Indiana University Press, Guilford Publications, Thomas Telford, University of California Press, Lawrence Erlbaum and Walter de Gruyter, as well as forming the backbone of the CrossRef link resolution system.

Other Atypon services include PDFplus, which dynamically adds links to PDFs, and Linkplus, a full service linking solution for publishers.

The company is headquartered in Santa Clara, USA with offices in New York, USA and Oxfordshire, UK.

Media Contact:
Lucy McBride
Marketing Communications Executive
Atypon Limited
Tel: +44 (0) 870 350 2032
lmcbride@atypon.com

About Guilford Publications Inc.

Guilford Publications, Inc., was founded in 1973, with a full-time staff of one. We've since grown to over sixty times that number, and have built an international reputation as a publisher of books, periodicals, software, and audiovisual programs in mental health, education, and the social sciences.

Based in New York City's historic SoHo district, Guilford's offices are bordered by both Little Italy and Chinatown. This vibrant downtown neighborhood—renowned for its cast-iron architecture, artistic community, and international flair—retains its unique character despite the mall stores that have sprouted up around it. Similarly, Guilford's independent identity, stability, and commitment to quality make it a rarity in today's rapidly conglomerating publishing world. The firm is wholly owned by its two founding partners, president Bob Matloff and editor-in-chief Seymour Weingarten, who remain actively involved in its day-to-day business, and many staff members have been at Guilford for more than 20 years.

Media Contacts:
David Mitchell
Business Manager
Guilford Publications
Tel: +1 212-431-9800
Email: david.mitchell@guilford.com