AVMA selects Atypon as strategic technology partner for new Online Journal Platform

Press Contact

Jeff Deneen, Ph.D.
Director, Marketing jdeneen@atypon.com
Office 205-419-5662

Schaumburg, IL and SANTA CLARA, CA – August 8, 2006 – AVMA announced today that it is partnering with Atypon to host the new AVMA online journal publishing platform.

AVMA is working with Atypon's Premium solution, a full service information platform for the information industry. The software is designed to give publishers maximum flexibility and control of content production, linking and depositing, access rights and business models.

Atypon provides online hosting and is working with the AVMA to create a custom-built web site that meets their journals' management needs. With Atypon Premium, AVMA will be able to widen their readership, increase online usage, create new journal packages and develop market outreach programmes to enhance the customer experience.

"We are very excited to be partnering with the AVMA", said Martin Marlow, Vice President of Sales and Marketing. "When the AVMA approached us they highlighted the features that were essential in selecting the correct strategic partner for them. The Atypon solution provided all of the specific functionality they required, backed by the expertise of a stable, trusted technology partner with a proven track record in the industry. Atypon is uniquely positioned to take the AVMA to the next level in online design, functionality and growth to increase revenue and widen their readership".

"Partnering with Atypon has broadened our readership base" said Dr Janis Audin Editor-in-Chief, AVMA." We now have the data to prove that our two scientific journals, the Journal of the American Veterinary Medical Association and the American Journal of Veterinary Research are accessed by readers all over the world. In addition, we expect to use features provided by Atypon to repackage articles we publish to appeal to various niches".

Atypon Premium

Atypon Premium e-publishing solution offers publishers a complete platform that manages each step of the process from content production and linking to administration of content collections and licensing models through full control of a custom-designed, branded website for their users. Publishers use a sophisticated administration tool to gain a high level of hands-on administrative control of their online business and a customized, feature-rich web site to present their content.

Atypon is continuing to build on this platform with modules that allow publishers greater control over the content and appearance of their site, additional tools to efficiently mine usage data and create marketing and outreach programs.

Atypon Premium is geared towards publishers wishing to maximize the power of the Internet to build their online business, experiment with new business models and content configurations, customize their websites, and reach a wider audience.

About Atypon

Since 1996, Atypon Systems has focused on providing premium level software, hosting and system development services that help publishers and other content producers grow readership and increase online revenue. With a rapidly growing client base in excess of 70 Publisher partners worldwide, today, over 1.5 million articles from over 2000 titles are delivered to the scholarly community using Atypon technologies.

Atypon has two primary services, Atypon Premium and Atypon Link.

Atypon Premium is our complete e-publishing solution for Publishers who wish to manage the entire process of delivering and managing their content online. Publishers have direct control of content administration, linking and depositing, access rights and business models, and can devise innovative strategies for marketing and delivering information to end-users. This is all made possible via their own distinctly branded, customized and feature rich website.

Atypon Link provides a lower-cost, aggregated hosting and delivery platform where Publishers benefit from a well-managed, outsourced e-publishing service. Allowing for a branded publisher presence and providing the ability to set publishing and business model parameters within an easy to use, reliable system, Atypon Link simplifies the process of launching and managing content online and requires less in-house resources.

Atypon are the chosen technology partner for leading publishing houses including Annual Reviews, Blackwell Publishing, Oldenbourg Publishing, Indiana University Press, Guilford Publications, Thomas Telford, University of California Press, Lawrence Erlbaum and Walter de Gruyter, as well as forming the backbone of the CrossRef link resolution system.

Other Atypon services include PDFplus, which dynamically adds links to PDFs, and Linkplus, a full service linking solution for publishers.

The company is headquartered in Santa Clara, USA with offices in New York, USA and Oxfordshire, UK.

Media Contacts:
Lucy McBride
Marketing Communications Executive
Atypon Limited
Tel: +44 (0) 870 350 2032
lmcbride@atypon.com

About AVMA

Founded in 1863, the AVMA is one of the oldest and largest veterinary medical organizations in the world, comprised of more than 73,000 member veterinarians engaged in a wide variety of professional activities. AVMA members are dedicated to advancing the science and art of veterinary medicine, including its relationship to public health and agriculture. Visit the AVMA Web site at www.avma.org to learn more about veterinary medicine and animal care, and access up-to-date information on the association's issues, policies, and activities.

To view the AVMA Journals please visit http://avmajournals.avma.org

Media Contact:
Dr Janis Audin
Editor-in-Chief
AVMA
Tel: 847 925 8070
jaudin@avma.org