Last December, Atypon announced that it had appointed ATLAS Co., Ltd. of Tokyo as its preferred reseller in Japan. Ever since that date, the two companies have worked together to promote Atypon's Literatum software to Japanese publishers.
Participating in the Digital Publishing Fair, part of the Tokyo International Book Fair, is an important part of ATLAS's go-to-market strategy, and the booth was bustling throughout the conference. The conference also marked the overseas debut of Atypon's new corporate identity.
"ATLAS has done a great job of marketing Literatum in Japan," said Kevin Cohn, Atypon's Vice President of Operations, who attended the conference. "The publishers in Japan are enthusiastic about using Literatum, and will bring even more intellectual capital to the Atypon family."