Now published! Read the peer-reviewed article from Serials, titled Any Time, Anywhere: Strategies for Mobile Content Delivery (http://dx.doi.org/10.1629/24S40), available for free by clicking on the article title.
Professional and scholarly publishers have been going through a transition from print to digital: whereas digital started out as an afterthought to legacy print editorial and production processes, now—for most publishers—the process is digital first.
We've moved on to the next phase. Now mobile is no longer an afterthought. And now there's a publishing platform that puts mobile where it belongs: first. Literatum for Mobile brings the full power of Literatum to the mobile market.
Internet usage is going inexorably mobile. Morgan Stanley projects that the population of mobile Internet users will overtake desktop Internet users by 2014 as both categories exceed 1.6 billion users worldwide. The use of mobile Internet devices is growing at a faster rate than desktop Internet usage grew with AOL and Netscape ten years ago.
Mobile users are also more engaged with content products than desktop users. For example, statistics show that the 30% of users who access Facebook through mobile devices are twice more active on Facebook than non-mobile users. And this increased activity is not limited to everyday consumers: even in scholarly markets, research from as early as 2005 shows that scientists value the ability to access and read papers on mobile devices.
Engaged, active users of information are desirable to publishers. Higher usage of content leads to greater retention, more frequent purchases, subscription level upsells, increased advertising revenue, and deeper customer loyalty.
Literatum for Mobile is the first and only publishing platform that enables publishers to present their content attractively across all major mobile platforms while controlling access from the institution out to end users and their devices.